Sadly, this year we must announce the passing of our president Joe Adams.
His ability to see the strength in others and motivate them to take on
challenges was tremendous. Direct Fragrances is a very special company
that is founded and built on great virtues….Honesty, Integrity and
most importantly for YOU dependability. Joe always stressed how
important it is to Smile and say Thank you to every customer. He inspired
all of us to do or very best and treat every account and every order
as if it was the largest and most important one we ever had.